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Buttondown: posting rules and settings

What a Buttondown channel accepts in Postemi: media, limits, required fields, and the fields of the settings object for the API.

Beta

New in Postemi and not yet tested with many newsletters. Tell us if something does not work.

Basics

Platform
Buttondown
Character limit
The platform does not specify a general limit.
Media
Pictures go into the e-mail body; a video is added as a link.
settings.__type
buttondown
Required fields
No required settings fields.

Rules

  • You connect with the API key of your newsletter (Buttondown: Settings > API). It works on every Buttondown plan.
  • With status "send" the e-mail goes to your subscribers at the scheduled time; Postemi confirms Buttondown's first-send check for it. With "draft" it is saved in Buttondown and not sent.
  • The subject is the subject setting, or else the first line of the text.
  • Beta: not yet tested with many newsletters.

Settings fields

These fields go into the post's settings object, alongside the __type field. In the UI, you fill in the same ones in the channel's settings section.

FieldTypeRequiredWhat it does
subjectstringnoUp to 250 characters. Empty: the first line of the post.
descriptionstringnoShown in the archive and as the inbox preview, up to 500 characters.
status"send" | "draft"noDefaults to "send".

Examples

Each example is one item in the POST /public/v1/posts request's posts array. The envelope around it is always this:

{
  "type": "schedule",
  "date": "2026-09-15T09:00:00.000Z",
  "shortLink": false,
  "posts": [ /* the item below */ ]
}
{
  "integration": { "id": "<channel-id>" },
  "value": [{ "content": "<p>The text of the post.</p>", "image": [] }],
  "settings": { "__type": "buttondown" }
}

The channel ID comes from the channel list, and the path values for images and videos from media upload. The exact schema for the connected account comes from the settings schema endpoint. From the command line, the same thing is the --settings flag. See the CLI examples.

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